Zuhal Baltaş

Prof. Dr. Zuhal Baltaş, after completing her undergraduate studies at the Psychology Department of Istanbul University, received her Ph.D in Medical Sciences at Cerrahpasa Medicine Faculty of the same university. She became an associate professor and then professor at the department of Public Health. During her 35 years of academic life at Istanbul University she concentrated on felt meaning and entire well-being, which allow for self-actualization. She was a visiting scholar at Westminister Hospital, London University St. George Medical Faculty, and at London UCL. She has 14 books including “Stress and Coping Mechanisms” and “Body Language” which introduced new topics to Turkish readers in 1986. She also has several articles and 17 book chapters that have an impact on behavioral and health sciences as well as business life. She is a member of associations in health and organizational psychology and Turkey’s delegate of European Health Psychology Society (EHPS). Besides professional associations, she is also a member of the advisory committee for Çöpüne Sahip Çık Foundation and a member of TOBB Istanbul Women Entrepreneurs Committee. Her recent focus is ‘Nudge’ applications that are seen among the most efficient ways for behavioral change. She founded Nudge Network (NN), the first nudge group of Turkey that started working on designing behavioral changes by nudges in 2017. Prof. Baltas works on human and change projects that carry the corporation management philosophies into real life. She is a founding partner of Baltas Group, and a representative of five international corporations. She is married with two children.